“We’re always exploring ways to bring our customers new levels of convenience and delivery options that work best for them," Sam Hockenberry, Amazon's director of same-day sites said in a statement provided to Retail Dive. “Same-Day Delivery is one of the latest innovations that offer Prime members access to hundreds of thousands of items, delivered within hours. They echoed that sentiment in a statement Monday. Amazon executives on an earnings call earlier this month said expanding one-day delivery is a priority.
The company's decision to lean into ultrafast delivery comes as Amazon’s record-breaking pandemic-era sales declined. Kristin Whitehair, a Prime customer in Kansas City, MO, told WSJ, “If I have a same-day need, I will now look at Amazon’s app, where in the past I may have to go to Target or another store.Amazon plans to expand its same-day delivery service by growing its specialized fulfillment center footprint.īut the sped-up option could come with added fees, according to a report from the Wall Street Journal. Consumers, it seems, don’t mind paying for the premium option.Ĭostco Deal: Get a $30 Gift Card When You Buy a Gold MembershipĬompare: 7 Dollar Stores You Can Shop Online For orders under the minimum qualified purchase amount, Prime members will pay an additional $2.99 for same-day delivery. However, same-day shipping is an important draw to keep customers hooked on the $139 per year Prime subscription service. When contractors make deliveries from Amazon’s same-day sites, it can cost around $3.30 per package, compared to $1.75 from traditional fulfillment sites, WSJ reported.
WSJ reported that Amazon is seeking to compete with Walmart, which uses its thousands of local stores to help with fast order fulfillment.Īmazon doesn’t have the same luxury of a wide network or brick-and-mortar locations, but same-day shipping centers can serve the same purpose. Same-Day Delivery is one of the latest innovations,” an Amazon spokesperson told WSJ. “We’re always exploring ways to bring our customers new levels of convenience and delivery options that work best for them.
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